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Official statistics from most countries are flawed in many ways and rarely help deterinepurhai power or true economic activity of your specific target market of consumers or firms (which may be a small subset of the population). Most developing or transitional economies have large gray markets (10 - 40% of Gross Domestic Product) on which taxes are not collected. Statistics, which are frequently compiled from tax or trade income, thus do not capture true buying power.

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Preliminary Steps to Globalization

March 13, 2002

Export sales require market validation through first-hand research of a target market's conditions and how they affect the sale of your product. Whether you plan to export directly or through an agent, preliminary marketing (i.e., business discovery) and market research are essential to verify your products exportability to a given foreign market.

Why Export?

March 12, 2002

Expansion into international markets becomes a serious question for most growing companies. In today's interconnected global economy, the question of whether or not to export seems academic...

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