Trade liberalization, unfettering global capital flows, and dropping barriers to foreign direct investment make up "globalization." These trends are underway in the vast majority of countries on the planet and affect every business today. Through these trends, new market opportunities have opened to companies around the world, in virtually every industry. At the same time, these trends introduce very real threat of significantly heightened competition. As globalization develops, executives everywhere face new strategic decisions that will increasingly determine their firms' profitability and even survival.

IMS combines the latest technology, over 15 years' experience in international marketing, and a network of international offices and partner companies to deliver complete solutions to globalization needs. Our approach follows three phases.

1. IMS assists clients plan for globalization by identifying new markets, sourcing opportunities, or potential partners. We work with firms to isolate those actions needed to capitalize on specific, key opportunities or handle threats, while ensuring that the company’s image sends out the proper message to all target groups regardless of location.
2. We implement strategies by creating and localization marketing materials, actively locating and negotiating with partners and distributors, and developing local distribution and sales.
3. We support globalization strategies by monitoring the success of activities and providing the necessary tools to improve business interactions with existing partners and customers.