Company Profile

IMS provides total global marketing solutions that combine on-the-ground sales support with marketing assistance tailored for regional markets and individual industries. Since its founding in 1986, IMS has served hundreds of small, medium and multi-national companies in a wide range of industries successfully achieve their export and foreign joint-venture objectives.

Our complete set of services span companies' total global marketing needs, including direct sales, development of key market contacts, market research, brand development and internationalization, web site and print design, translation, import/export logistics, product certification, shipping, information / trade management software and other technology services.

Complementing our broad services are over 15 years experience in international business and the network of contacts associated with it. As part of our import/export promotion and joint-venture formation work, IMS has developed global contacts in a number of industrial sectors, including transportation, metallurgy, engineered and custom machinery, medical, chemical and many other fields. IMS thus obtains access to key decision makers, providing critical market information from market players and access to top decision-making authorities.

With the services you need, local infrastructure, experience and contacts, IMS can assist you develop and implement a successful globalization strategy.

Preliminary Steps to Globalization

Preliminary steps to developing an export sales strategy begin with market research. Prior to undertaking trade shows, developing partnership, opening local offices, or engaging in other local sales activities, you should develop an understanding of a target market's tastes and purchasing power. This article discusses preliminary steps to developing export sales, as well as some possible results.

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Why Export?

March 12, 2002

Expansion into international markets becomes a serious question for most growing companies. In today's interconnected global economy, the question of whether or not to export seems academic...

Preliminary Steps to Globalization

March 13, 2002

Export sales require market validation through first-hand research of a target market's conditions and how they affect the sale of your product. Whether you plan to export directly or through an agent, preliminary marketing (i.e., business discovery) and market research are essential to verify your products exportability to a given foreign market.

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