Expansion into international markets becomes a serious question for most growing companies. In today's interconnected global economy, the question of whether or not to export seems academic...
Export sales require market validation through first-hand research of a target market's conditions and how they affect the sale of your product. Whether you plan to export directly or through an agent, preliminary marketing (i.e., business discovery) and market research are essential to verify your products exportability to a given foreign market.
